XAXEL — AUTOMOTIVE EXCHANGE & EVALUATION LIAISON

I’m AXEL. Your buyers walk in deal-ready — trade documented, numbers real.

Your billboard runs the ad — I handle everything after they reach out. I put the deal together with your buyer before they ever hit the lot: what they want, what they’re trading, where their budget sits — and hand your desk a showroom-ready buyer file, attributed to the exact board that drove it.

Walk the demo →How I work ↓

BUYTRADE-INSELL OUTRIGHTSERVICE

Runs on the Client Intake Solutions attribution platform — same chassis as ALEC

Dealership billboard at dusk over a car lot beside the highway, reading: Trading in? Know your deal before you walk in. Scan — 60 seconds.

The board gets noticed. AXEL answers — while the buyer is still deciding where to shop.

① Shopper scans your QR — or finds your board in their feed② I put their deal together — 60 seconds③ Showroom-ready buyer file delivered to you

One job for the shopper. One job for your desk. The same sixty seconds.

FOR THE SHOPPER, BEFORE THE LOT

I get them ready — so they’re not starting over at the desk.

Most people dread the dealership dance: repeat everything three times, guess what the trade is worth, wonder if the payment works. I sort it out with them first — what they want, what they’re driving now, where the budget sits — on their timeline, no pressure, no spam.

✓ Browsing or ready — I match their pace, never push✓ Trade-in documented in 60 seconds — walkaround, odometer, VIN✓ Real numbers confirmed by your desk — I never guess at values

FOR YOUR DEALERSHIP

I deliver a showroom-ready buyer.

By the time your team makes the call, the vehicle of interest is named, the trade-in is photographed with VIN and odometer, budget comfort and timeline are on file, and the shopper has consented to exactly one dealership: yours.

✓ Intent-branched: buy, trade, sell, service✓ Scored HOT / WARM / NURTURE before it hits the lead book✓ Attributed to the exact board face that drove it

“Nobody enjoys starting over at the desk. My job is simple: when your buyer walks in, they’ll already be ready — and so will you.”— AXEL

The buyer’s journey — from your board to your desk.

01 — THE BOARD

Highway, lot, or transit

Your dealership’s boards and signage with a tracked QR on every face.

02 — THE SCAN

From the commute or the couch

They’re already thinking about the next vehicle — at the board, or later in their traffic feed. It logs to the exact face.

03 — AXEL ANSWERS

Browsing or ready?

No app, no account. I open under your dealership’s name and match their pace.

04 — THE DEAL SHAPES UP

Wants, trade, budget, timing

Vehicle of interest, trade-in walkaround with VIN and odometer, budget comfort, timeline.

05 — THE HANDOFF

Showroom-ready file to your team

Scored HOT / WARM / NURTURE, consented, attributed to the board that generated it.

What I collect before they walk in.

Sixty seconds with the shopper — and your desk opens a shaped deal instead of a cold up.

🚗What they wantBody style, new vs. used, must-haves, dealbreakers — tapped from chips, not typed into a void. Matched against your inventory feed.

📷The trade-in, documentedGuided walkaround — four corners, interior, odometer, VIN scanned off the door jamb. Your appraiser sees the car before the car arrives.

💳Budget comfort, not credit appsPayment range or cash, financing preference, down payment comfort — stated by the shopper, confirmed by your desk. I never promise rates or approvals.

⏱Timeline & readinessThis weekend or this quarter, browsing or ready to sign — the honest answer, because I never punish it with pressure. That’s what makes the score real.

§The paper trailPayoff status, title in hand or lien, insurance card photographed and read automatically — the details that stall deals at the desk, handled before arrival.

➔Delivered as a buyer fileWants, trade, budget, timing — scored, consented, and attributed to the billboard that brought them in. Your desk opens a deal, not a cold up.

“I shape deals — I don’t close them, and I never guess at numbers. Values, rates, and approvals come from your desk.” — AXEL

FOUR ROUTES · ONE FUNNEL

Whatever brought them to the board, I speak the deal.

The shopper picks their route — I branch to that intake, and the file lands with the right team: sales desk, appraisal, or service lane.

🚗

Buy

Body style, new vs. used, must-haves, budget comfort, timeline — matched to inventory.

🔁

Trade-in

Guided walkaround, odometer, VIN scan, payoff status — appraisal-ready before arrival.

💰

Sell outright

Same walkaround, title status, asking expectations — a buy-desk file, not a cold call.

🔧

Service

Symptom, warning lights, mileage, preferred drop-off — routed straight to the service lane.

WHAT YOUR DEALERSHIP RECEIVES

A showroom-ready buyer file — not a name and a number.

By the time your team makes the call, the deal has a shape. Here’s an illustrative example of what lands in your lead book.

🔥 HOT — READY THIS WEEK (illustrative example)

Buy + Trade-in · Midsize SUV, used

Captured4 min after contactWantsUsed midsize SUV · 3rd row · under 60k milesTrade-in2019 Accord · 78k mi · VIN scanned · 8 photosBudget$450–520/mo · $3k down · financingTimelineThis weekend — spouse joining Saturday

✓ Consented✓ Trade documented★ Board-attributed

Every buyer file shows which board face it came from — your team learns which placements sell cars, not just which get impressions. Dashboards run on the Client Intake Solutions platform.

I’m the opposite of the dealership dance — and I wear your badge.

🤝

No pressure, ever

Browsing is a fine answer. I match the shopper’s pace, never punish honesty with pushiness, and never blow up their phone. That’s why the timeline they give me is real.

🔢

Real numbers only

I never guess trade values, promise rates, or imply approvals. I document; your desk prices. Nobody walks in anchored to a number that won’t survive appraisal.

🏷

I carry your dealership’s name

From the first message, the shopper sees your store — your name, your brand, your inventory. I’m your digital greeter, not a lead broker’s chatbot.

🔒

One store, not a call list

The response goes to your dealership alone. No lead reselling, no six-store bidding war on their phone — their info stays with the name on the board.

SEE IT AS YOUR BUYER WOULD

Walk it yourself, branded to your store.

Scan, meet AXEL under your dealership’s name, and shape a test deal — buy, trade, sell, or service. Then see what lands in your lead book.

✓ Your dealership’s name throughout the intake✓ Pick any of the four routes for your test deal✓ The buyer file, exactly as your desk gets it✓ No commitment, no pitch call required to start

Try AXEL with your dealership’s brand

Your store’s name is all we need to get started.

What dealers ask first.

Is AXEL quoting trade values or payments to shoppers?

Never. AXEL documents the trade — photos, VIN, odometer, payoff status — and records the shopper’s budget comfort in their own words. Values, rates, and approvals come from your desk. Nobody walks in anchored to a number that won’t survive appraisal.

We already have a BDC. How does this fit?

Ahead of it, not instead of it. AXEL does the shaping your BDC can’t do in the moment — trade documentation, intent branching, honest timeline — then hands the scored file into your existing CRM and process. Your BDC calls a shaped deal instead of a cold lead.

How is the HOT / WARM / NURTURE score decided?

From what the shopper actually gives AXEL: timeline, route, trade documentation depth, budget clarity. A this-weekend buyer with a documented trade scores HOT; a first-time browser scores NURTURE and gets a no-pressure follow-up cadence instead of a sales call.

Does this replace our website’s trade-in tool?

It reaches people your website doesn’t — the ones on the highway, in the service lane, or at a transit stop. Same chassis everywhere — feed and QR; every response is attributed to its exact placement, so you learn which boards and which corners of the lot actually produce deals.

What does the shopper actually see?

A mobile web conversation under your dealership’s name — no app, no account. AXEL asks in chips and plain words: what they want, what they’re driving, where the budget sits. About sixty seconds for a shaped deal; a guided walkaround if there’s a trade.

How quickly can we go live?

Days, not months. Your boards and lot signage get a one-time print update with tracked QR codes, and AXEL is configured with your store name, inventory feed, and routing. Launch partners go from agreement to first live board in about two weeks.

AXEL

Automotive eXchange & Evaluation Liaison — deal shaping & intake for dealerships.

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AXEL shapes deals and collects vehicle and preference details. AXEL does not provide financing terms, appraisals, or purchase offers — all values, rates, and approvals are confirmed by the dealership.
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